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We write about our passion, getting startups off the ground. We not just about technology. Topics relevant to early startups, solopreneurs, bootstrapping, freelancing, staffing, funding, etc...

3 Data-Driven Ways to Find Your Marketing Niche

3 Data-Driven Ways to Find Your Marketing Niche

Ever heard the term "A jack of all trades is a master of none"? I learned the hard way a while ago that this is especially true with small business marketing. I spent a lot of money advertising to market ...
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What’s a Value Proposition? And 4 Ways to Strengthen Yours

What’s a Value Proposition? And 4 Ways to Strengthen Yours

"Value proposition" may sound complicated, but it is actually quite simple: it's the benefit – or value – that your customers will get, or believe they will get, from your product or service. An example of a good value prop ...
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3 Important Pre-Launch Investor Ideas

3 Important Pre-Launch Investor Ideas

In this article we tackle the seemingly impossible problem of attracting money before you have much of anything to support your request. These funding rounds are called "seed," "pre-seed," "pre-launch," or any number of other terms, depending on who you ...
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3 Benefits You Should Consider When Choosing Your Business’s Legal Structure

3 Benefits You Should Consider When Choosing Your Business’s Legal Structure

Starting your own company is hard enough; selecting the most appropriate legal structure for your business can be confusing as well. There are many business entity forms to choose from — each having its own set of benefits and caveats ...
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3 Reasons You Should Define Your Target Market

3 Reasons You Should Define Your Target Market

When you start a business and open your doors, you're probably willing to accept any customer who will write you a check or give you their credit card number. But getting someone to hand over a hard-earned dollar is harder ...
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4 Issues I Learned to Manage as a Solopreneur

4 Issues I Learned to Manage as a Solopreneur

A "solopreneur" is an entrepreneur who works alone, or solo. I've heard variations of this definition, but it's really as simple as that. Having been a solopreneur myself, I would recommend to other entrepreneurs that you go solo at least ...
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Investing in a Side Business From Your Salary: 6 Things to Consider

Investing in a Side Business From Your Salary: 6 Things to Consider

Every business has some level of risk associated with it. The market rewards risk; if it didn't, then everyone would start his or her own business and the subsequent rewards would be diluted. Sometimes we need to mitigate risk, however, ...
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Service vs Product: 5 Points to Keep in Mind When Deciding on a Startup Type

Service vs Product: 5 Points to Keep in Mind When Deciding on a Startup Type

If you want to start a business and are looking for ideas, both services and products can be very profitable. Each type, however, can also present many unique obstacles along the way. For example, if offering a service, you'll need ...
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To Partner or Not to Partner When Starting a Business

To Partner or Not to Partner When Starting a Business

We've all heard the saying, "misery loves company." When starting a business, misery doesn't just love company, it insists on it. That's why having a partner when starting a new venture can be of great help when the going gets ...
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5 Things to Keep in Mind When Deciding on an E-commerce Platform for Your Business

5 Things to Keep in Mind When Deciding on an E-commerce Platform for Your Business

When you sell anything on the web, yours is an e-commerce company, so choosing the right e-commerce platform – the software or service by which you sell to others via a desktop browser, mobile device or app – is the ...
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