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4 Elements of Cold-Calling to Consider if You're Starting a Business

4 Elements of Cold-Calling to Consider if You’re Starting a Business

One mistaken idea that's floating around in entrepreneurial circles, and one that I believed for a while, is that cold-calling is dead. In fact, far from it — cold-calling represents an entrepreneur's most successful sales technique. It also represents the ...
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3 Elements of Social Selling to Consider if You’re Just Starting Out

3 Elements of Social Selling to Consider if You’re Just Starting Out

The two most common sales misconceptions I hear from fellow entrepreneurs are:
  1. The phone is dead; and
  2. Social selling isn't worth it.
While these channels may not be the best fit for your primary sales strategy, they're far from ...
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3 Ways to Deal With the Psychological Effects of Entrepreneurship

3 Ways to Deal With the Psychological Effects of Entrepreneurship

Entrepreneurship can be a tough, grueling endeavor that we often do alone, which brings up a topic we don't spend a lot of time talking about but really should: Are there things we entrepreneurs should be considering related to our ...
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4 Office Alternatives for the Solopreneur

4 Office Alternatives for the Solopreneur

Office space can be very expensive. And if you're running a side-gig then you may not have time to use it, to begin with. So what can you do if you don't have (or want) your own office? Here are ...
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3 Ideas From Business Process Management Your Lean Startup Should Implement

3 Ideas From Business Process Management Your Lean Startup Should Implement

Business Process Management (BPM) is a broad discipline which, in essence, aims to improve corporate performance by discovering, modeling, analyzing, measuring, improving, optimizing and automating the business's processes. Basically, we use a systematic approach to find out what works for ...
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The 4 Components of SWOT Analysis for the Novice Entrepreneur

The 4 Components of SWOT Analysis for the Novice Entrepreneur

SWOT (pronounced "swat") analysis is one of the most useful theoretical business tools I know. I even use it for personal decision making, as well as for business. It quickly brings clarity to any decision I need to address. What ...
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3 Basic Marketing Segmentation Strategies for the Entrepreneur

3 Basic Marketing Segmentation Strategies for the Entrepreneur

In today's digital world, your customers are being wooed by a multitude of offers for their attention. How do you stand out without spending your way into bankruptcy? One way to optimize your ad spend is by segmentation, or dividing ...
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What the 5 Components of Promotion Mean to Entrepreneurs

What the 5 Components of Promotion Mean to Entrepreneurs

We previously talked about the 4 P's of the Marketing Mix. One of the P's, "Promotion," is a fundamental prerequisite of your product or service offering: your prospective customer must find out about your offer. For most of us, that ...
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3 Marketing Strategy and Mix Questions Entrepreneurs Should be Able to Answer

3 Marketing Strategy and Mix Questions Entrepreneurs Should be Able to Answer

I'll try not to put you to sleep too quickly with this one, but Marketing Strategy and Marketing Mix — and how they are related — are very important concepts that entrepreneurs need to understand when building startups. Marketing Strategy ...
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3 Inexpensive Types of Market Research for Budget-Conscious Startups

3 Inexpensive Types of Market Research for Budget-Conscious Startups

As a startup, when you're trying to determine the best market segment or niche to pursue, market research can be invaluable. Unfortunately, on a limited marketing budget, primary market data and research can be expensive to purchase, and even more ...
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