We Help Entrepreneurs Succeed

One mistaken idea that's floating around in entrepreneurial circles, and one that I believed for a while, is that cold-calling is dead. In fact, far from it — cold-calling represents an entrepreneur's most successful sales technique. It also represents the ...
Read More

The two most common sales misconceptions I hear from fellow entrepreneurs are:

1. The phone is dead; and
2. Social selling isn't worth it.

While these channels may not be the best fit for your primary sales strategy, they're far from ...
Read More

Entrepreneurship can be a tough, grueling endeavor that we often do alone, which brings up a topic we don't spend a lot of time talking about but really should: Are there things we entrepreneurs should be considering related to our ...
Read More

Office space can be very expensive. And if you're running a side-gig then you may not have time to use it, to begin with. So what can you do if you don't have (or want) your own office? Here are ...
Read More

Business Process Management (BPM) is a broad discipline which, in essence, aims to improve corporate performance by discovering, modeling, analyzing, measuring, improving, optimizing and automating the business's processes. Basically, we use a systematic approach to find out what works for ...
Read More

SWOT (pronounced "swat") analysis is one of the most useful theoretical business tools I know. I even use it for personal decision making, as well as for business. It quickly brings clarity to any decision I need to address. What ...
Read More

In today's digital world, your customers are being wooed by a multitude of offers for their attention. How do you stand out without spending your way into bankruptcy? One way to optimize your ad spend is by segmentation, or dividing ...
Read More

We previously talked about the 4 P's of the Marketing Mix. One of the P's, "Promotion," is a fundamental prerequisite of your product or service offering: your prospective customer must find out about your offer. For most of us, that ...
Read More

I'll try not to put you to sleep too quickly with this one, but Marketing Strategy and Marketing Mix — and how they are related — are very important concepts that entrepreneurs need to understand when building startups. Marketing Strategy ...
Read More

As a startup, when you're trying to determine the best market segment or niche to pursue, market research can be invaluable. Unfortunately, on a limited marketing budget, primary market data and research can be expensive to purchase, and even more ...
Read More